Showing posts with label direct. Show all posts
Showing posts with label direct. Show all posts

Monday, October 3, 2011

Direct Mail Fundraising Letters - 41 Things You Can Mail to Donors

Want to learn a
lesson in direct mail fundraising from Winston
Churchill? He once observed that a fanatic
is "someone who can't change his mind and won't
change the subject."

A fundraising letter
fanatic, of course, is someone who thinks the only
thing you can mail a donor is a fundraising letter. But
that's just one of more than 40 things you can mail to
make friends and raise funds using paper and
postage.

Direct Holidays

Acquisition package: Designed to attract new donors. Welcome kit: An assortment of informational pieces and a cover letter, mailed to first- time donors, welcoming them to your organization and your cause. Thank-you letter: The most important letter in direct mail fundraising, and they should never ask for gifts. Renewal letter: Designed to persuade last year's donors to renew their support again this year. Member renewal letter: Mailed by member-based organizations to members whose membership is about to expire and must be renewed. Reminder letter: Mailed a few weeks after your appeal letter, encouraging donors who have not responded to give. Popular at year-end. Lapsed donor recovery letter: Mailed to donors who have not given a gift in 12 months or more, inviting them back on the train. Monthly donor conversion letter: Mailed to annual donors (those who respond to your annual appeals), inviting them to join (convert to) your monthly giving program. Special appeal: Mailed during the year to raise funds for a special cause, often an emergency, such as a natural disaster. Year-end appeal: Letters that capitalize on the year-end tax advantages and "spirit of the season" of Christmas. Upgrade letter: Appeals that invite donors to increase the dollar amount (and sometimes frequency) of their gifts. Donor club invitation: Letters that invite high-dollar donors to join a President's Circle or other exclusive donor group. Legacy gift prospecting letter: Mailed to a select group in your house file, asking if they are interested in making a planned gift (bequest, charitable remainder trust, and so on). Special event invitation: A card or letter inviting donors and potential donors to a golf tournament, banquet, concert or other fundraising event. Newsletter: Sent to current donors to inform them of how your organization is using their donations to change the world. Annual report: Usually mailed to major donors, loyal donors and donors with influence. Survey: Designed to solicit the opinions of donors and prospective donors. Petition: Mailed by advocacy organizations (Amnesty International and Mother Against Drunk Driving, for example) to donors, inviting them to complete and mail the petitions, usually to a person in federal government. Member-get-a-member letter: mailed by member-based organizations, inviting members to recruit new members to the organization. Pledge appeal: Usually sent during capital campaigns, these appeals ask recipients to pledge a larger-than-normal gift (for the donor, that is) towards the campaign, a pledge that is usually honored by the donor by making a number of gifts over a period of a year or two. Congratulatory card: Mailed to donors on the occasion of the donors' wedding anniversary, birthday or other special event. Testimonial: Written endorsements from clients or donors or others affected by the work of your organization, usually accompanying an appeal letter. Plaque: Sent to faithful or particularly generous donors as a sign of your gratitude for their extraordinary support. Gift catalog: Describing through pictures and text the items that donors can buy from your organization to support your work (a goat for a family in India, for example). Resource catalog: Describes the books, DVDs and other educational materials that donors can order to educate themselves and others about your cause and the people you help. Matching gift appeal: Invites donors to give gifts that, collectively, match a large gift made by another donor. Newspaper clipping: Has your charity received favorable press recently? Mail a copy of the article to your donors (with the newspaper's permission). Quiz: Do you want to stir the imaginations of your donors, particularly if they are under the age of 12? Mail them a quiz that gets them thinking about a vital subject (climate change, poverty, nuclear war, homelessness, for example). Factsheet: Sometimes you need to give your donors statistics and facts and figures, maybe even a history of your organization. Put these into a factsheet. Special report: Dealing with a hot and timely topic that will galvanize your constituents. Calendar: Special calendar that highlights special events of yours and days during the year that are of interest to you and your donors. Special event teaser: Postcards or other short notices that pique the curiosity of your supporters about upcoming events. Photographs: Mailed to donors to show the before-and-after results of their generosity. Premium: Return address labels, notepads and other incentives designed to persuade the recipients to donate. Freemium: Items enclosed with a direct mail appeal that have no intrinsic value, but help you communicate your appeal in a tangible, memorable way. A hospital, for example, might enclose a facsimile of a patient bracelet once worn by a young cancer survivor. Involvement device: Scratch-off cards, checkboxes and other devices that involve the donor in meaningful ways and encourage a donation. Brochure: Shows in pictures and words what you cannot discuss in the body of your letter. Reprint: Has your CEO just given a speech to the United Nations? Transcribe the speech and mail it to your donors (assuming your CEO is a dynamic speaker, of course!). Progress report: Mailed to donors, usually major donors, who have designated their gifts to a particular project, and who need to be kept informed about your progress with their money. Follow-up note: Mailed after you've phoned your donor or made a personal visit, usually to thank the donor. Income tax receipt: The more of these you have to mail each year, the better, right?

Direct Mail Fundraising Letters - 41 Things You Can Mail to Donors

Monday, September 26, 2011

Direct Sales - 41 Home Party Theme Ideas!

If you are in Direct Sales, you have probably noticed how popular theme home parties have become. These days hosts are looking for something different. We have all been to those parties where a consultant just stands up there and shows you her business products, but these days, those type of parties are becoming less appealing.

Hosts now want an interactive and fun theme party. I have compiled a list of some very popular theme ideas for you to consider the next time you are demonstrating a party for your Direct Sales home business.

Direct Holidays

1. Home Organization: These days, everyone is looking to downsize and to get better organized. If you are with a company that offers products that a customer can use to get better organized, then consider using this theme.

2. Couples Cooking Class: A lot of couples enjoy cooking, baking and grilling together. If you are with one of the Kitchen or Gourmet Food company's this is a fun theme just for couples.

3. Men Only Cooking Class: I have found that a lot of men enjoy being in the kitchen. If you can find a male party host, this would be a great theme to do, so that they can invite all of their 'male' friends to the cooking class.

4. Girls Night In Slumber Party: This theme idea will work for most of the direct sales home businesses. Girls are always looking for a reason to get together.

5. Home Daycare Owners: Millions of women run daycares out of their home and they make excellent hosts. They know plenty of parents to invite to their party plus they can invite other local daycare providers. This is a great theme if you sell children's products as daycare providers are always looking for new things for their daycares so why not let them earn some free products by hosting a home show.

6. Children Only, Gift Shopping Event: This is better done with Cash and Carry Products. Invite the children over to your home to shop for a Gift for Mom and Grandma. You can get cheap wrapping paper and some crafting supplies at the dollar store and have them make a Greeting Card too!

7. Treat Your Mom: You have the guests bring their mothers with them to the show. Have your host serve appetizers and beverages.

8. Mystery Hostess Open House: I always recommend that new Direct Sales Consultants start out by hostessing their very own open house event. Every guest who attends your open house and makes a purchase will be entered into a special drawing where they will be named the host (if they are the winner) and will earn all of the free hostess goodies and gifts.

9. Bridal Shower Party: If your host is getting married soon, consider turning the home show into a Bridal Shower. This works well if you are with a home decor company or a kitchen company.

10. Baby Shower Gathering: If you know someone who is expecting a baby and you sell baby and children's products, this would be a really nice theme to incorporate into your home show line-up.

11. Partying For Charity: Have a party to raise money for charitable organizations or donate the free items that the hostess would earn to a womens shelter, low income family, etc.

12. Open House Weekend Cash and Carry: This is a great theme if you have a lot of product on hand, especially discontinued merchandise. I like to do these type of parties twice a year to just clean out my overstock. I always discount the products and make it a cash and carry weekend shopping event.

13. Best Friends Evening Out: (works best with bath and body products, candle, skincare and cosmetic products).

14. Quick and Easy Meals Taste Great: This theme works well for those who sell gourmet food products or if you are with a kitchen and food Direct Sales company.

15. Work Place Lunch Office Parties: (can also hold them at the workplace after work too!) Works great especially for the smaller privately owned businesses.

16. Sports Themed Tailgating Bash: If your host doesn't mind asking her guests to each bring a food dish to the home show, try this theme around some of the big sporting events such as the NBA Playoffs, The Stanley Cup and The Super Bowl.

17. Movie and a Meal Night: Have your host provide the movie. Have the demonstration before the movie then let guests mingle, eat and watch the movie together while you finish up your party.

18. Ditch the Casual Wear and Bring out the Party Wear: If you are doing an all girls theme, try having them all dress up in their favorite dresses and gowns! What girl doesn't love a reason to get dressed up?

19. The Good Old Days: Have guests dress up in 1960s and 1970s attire. Put the 'groove' back into partying! Dig out those bell bottom jeans and pointy collared shirts! Bring back Flower Power!

20. Italian Pizza Night: Have your host order a few pizzas. Have guests wear red, white and green which are the colors in the Italian National Flag.

21. Rainy Day, Kids Craft Day: (great for those in scrapbooking and paper crafts Direct Sales home businesses) Moms are always looking for things to keep kids busy on snowy and rainy days.

22. For Teachers Only: If your host is a teacher and you sell educational product for children, try hostessing a Teachers Only Party.

23. Sweet 16 Build Your Hope Chest Show: If you have a host who has a daughter who will be turning 16, you can try having this type of theme party if you sell home decor, houseware or kitchenware type of products.

24. Game Night for Guys and Party Night for Girls: This is great if you have a big enough home. Do it on a day that there is a big sporting event! All the guys in one room watching the game while the girls get together in another room.

25. Food On the Go: Works well if you are with one of the Kitchen Direct Sales Companys. Adults are always looking for ways to transport their food to work and back as well as packing school lunches for the kids.

26. Make Great Treats and Sweets for Bake Sales: Busy Moms are always looking for a way to make treats for all of those bake sales! Works really well with Parents of Elementary School Aged Children. You can contact the schools PTA and see if they would be interested in having you come to the school and doing this with the moms after one of their PTA meetings.

27. Moms on the go Gym Show: Contact your local Fitness Gyms and see if you can come to the gym and do a show, set up a table or teach a class.

28. Beat the Clock: (these are fun to do on the days that we have time changes here in the USA) but you can do them any time. You can set it up that if guests order within 30 minutes of the party starting they get a 15% discount, at 45 minutes it drops down to 10%.

29. Auction Event with your Cash and Carry Products: A great way to unload all of your overstock merchandise and offer your customers a bargain at the same time.

30. A Cut Above the Rest: Great if you sell cutlery, food choppers, scissors or if you just sell stylish products.

31. Ice Cream Social: If you are holding a Ice Cream Social, make sure you have enough variety of ice cream toppings and ice cream available. Now who doesn't love ice cream? This is a great theme during the Spring and Summer Months.

32. Kitchen Cooking and Household Solutions Party: If you are with company that offers kitchen products, household products and/or cleaning products, this might be a good theme for you to try out.

33. Pass the Catalog: Take a few catalogs and staple an order form to the backside. Have your host pass the catalog around at her church, workplace, meeting groups etc. Same concept as a catalog order party.

34. Community Work From Home Event: Use this more for recruiting, but you can also accept orders from those who attend your event. Part of growing your business is getting your business out in front of your community.

35. 5 Ingredients or Less: This would be appropriate for kitchen and food type of companies.

36. Moms on a Budget: During this type of home show you should only demo items that are or less.

37. Multi-Consultant Neighborhood Event: Find other consultants who represent Non-Competing types of products in your community and hold one large event.

38. Adopt a Neighborhood Needy Family: Find a neighborhood family in need, (churches are great sources for this) and donate all of the freebie and 1/2 prices items that are earned during this event to the family.

39. Mans Best Friend: If you sell pet foods and supplies this is a great theme party for you.

40. New Moms Time Out Show: Invite all the new Mothers to attend your show. New moms need a break so giving them a few hours without the kids is something they look forward to.

41. Dieting Buddies: They say that losing weight is more successful if you have a dieting buddy. So if you sell gourmet foods, natural and healthy supplements, vitamins, or exercise equipment you can start a dieting buddies program.

Direct Sales - 41 Home Party Theme Ideas!

Friday, September 23, 2011

Luxury villas for rent in Cadiz Spanish - not available for rent direct

Beneficial owners of luxury villas in Cadiz Spanish often their holidays at home more than once or twice a year and are therefore very interested in renting their property to customers, if they do not agree with them. Similarly, owners of apartments for rent in Spain, in places such as Cadiz Costa de la Luz, are now left their properties directly, and this savings for vacationers who "do" can mean. Currently, most people spend less on their annual leave and ownerLuxury villas in Cadiz Spanish to realize that people want and cheapest way to go on vacation by renting direct, may save you money.

Cadiz is the capital of the province, in the Spanish region of Andalusia, and although it is possible to book luxury Spanish villas in Cadiz, this part of the coast has seen the development of tourism in other sectors. The city of Cadiz can be a long, narrow peninsula in the south-west Spain, on three sides surrounded by the Atlantic found. Cadizhas a typical Mediterranean climate, with over 300 sunny days a year. The winters are very mild in Cadiz, with about 5 hours of sun a day, making the apartments, Cadiz in Spain and especially popular in winter for a vacation rental.

Direct Holidays

Unlike many other coastal cities of Spain, the tourist industry is not the main activity of the city. Cadiz is primarily a port city, the export of local goods, including fish, sherry, cork and olive trees. It 'a relatively small city,With about 160,000 inhabitants, divided into two sections - the picturesque old town with its narrow streets and pretty squares and the modern industrial area, which overlooks the Atlantic Ocean. Many owners of luxury villas in Cadiz Spanish are willing to rent their properties, when they leave. Why not look down and book a budget vacation rentals Cadiz in Spain or a luxury villa owners "Direct Cut.

The natural beauty of the Costa de la Luzoffers the perfect setting for your golf vacation in Spain. With seven golf courses in the province of Cadiz, Arcos Gardens Golf and between Sherry, you are spoiled for choice! Why not book your vacation-let direct attempt by the search for a website for renting luxury villas in Cadiz Spanish lists. Or if you are looking for cheaper accommodation, apartment in Cadiz, Spain can be ideal for your golf vacation. Wherever you want to stay where you can catch a flight to Cadiz budgetBritain, the variety of airports in the vicinity, between Gibraltar and Jerez.

The carnival takes place every year in February in Cadiz is one of the most famous carnival in the world. If you want an apartment in Cadiz in Spain this time of year, you must book early, because the city is very crowded. The carnival celebrates the beginning of Lent, and a few wild days of celebration with singing and drinking a lot and people in costume. There are musical groups, activities for children andComedians, and concerts with some of the most popular groups in Spain. Relax in the street party until the wee hours of the morning and then go to rent your holiday home in Spain to recover the first day after the celebrations.

If you decide to book your holiday directly from one of the owners of luxury villas in Cadiz Spanish, probably save some money. However, there is one area in which it is worth spending money to make sure you are covered andIt is a travel insurance. To ensure that you and your family are adequately covered, you must use a reputable company and compare prices to ensure that you are getting the coverage you need at a reasonable price.

Luxury villas for rent in Cadiz Spanish - not available for rent direct